Supporting the Strong's goal is to encourage the veteran population in Charlotte, NC to reach out for mental health help when they need it. As well as inspire others to reach out to the veterans in their life and help them along their mental health journey. Part of what Supporting the Strong does is advocating for veteran's mental health, and spreading awareness of the issue.
I worked closely with several veteran contacts to create the brand itself, and three products that aim to provide resources, advocate, and encourage.
Supporting the Strong was featured in MODE: 2022 Graphic Design BFA Show at University of North Carolina at Charlotte. The brand and its products were a part of the exhibition in the Storrs Lambla Gallery, May 2-11, 2022. Below is the video presentation that played during the reception and in the gallery.
Brand
Product 1: Website
Product 2: Social Media Stories
Product 3: Out-of-Home Campaign
